The battle to find top sales talent is fierce, and your company needs to have the skills, tools and resources to separate the real talent from the pack.
Sales recruitment has it challenges just like any other form of recruiting.
In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability. A consequence of this is that there is an ever-increasing focus on effective recruitment. Hiring the right candidate has never been more important as a company’s ability to find, attract, and ultimately recruit skilled talent is going to determine how successful they are in meeting their business growth objectives.
Obviously, in such a competitive environment, there are a number of key sales recruiting challenges that you will need to overcome in order to improve your sales team, hire top sales talent, and keep this talent within your organization.
Here are the top 5 sales recruiting challenges organizations face today:
1. Knowing where to look:
Technology has changed the way sales recruiters operate. There are countless places offline and online where you can look for talent. The key is to identify the areas where top talent are and connect with them before your competitors do.
2. Identifying top sales talent:
It’s no secret there is plenty of sales talent to choose from. Sales talent can be tricky because they are inherently good at selling themselves, and it’s very important for recruiters to have the ability to identify top talent from those who are pretenders. Failure to do so can lead to costly hiring mistakes.
3. Creating an engaging and effective interview process:
Interviews need to be engaging for the candidate, but they also need to be effective in helping you get to know as much as possible about a candidate in a short period of time. They also need to be repeatable, so you can effectively compare candidates to ensure you are making the best hiring choice.
Today, it is expected that if you are interviewing a candidate and you think they are a great talent, so do other organizations. You can also expect that this talent is also interviewing with other companies and exploring their options, meaning you need to create a memorable candidate experience from the moment you meet if you want to close the deal and hire them.
5. Retaining top talent:
Once you get top talent in your organization, especially millennials, your work is not done. Today’s sales talent is more willing than ever to make a move to improve their career. If they get complacent and if they don’t enjoy the company culture, they do something about it.
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